RapidCPG Field Notes

Field-tested insight on beverage product development, co-packing, manufacturing, cost, and scaling:
the connections most brands miss until volume hits.

Manufacturing

How to Evaluate a Beverage Co-Packer: The 4×4 Framework

How to Evaluate a Beverage Co-Packer: The 4×4 Framework
Most founders go looking for a co-packer when the real challenge is knowing how to judge one. Here is the structured way to tell manufacturing partners apart before production starts.
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Beverage Co-Packers in California: What Founders Actually Need to Know

Beverage Co-Packers in California: What Founders Actually Need to Know
California has more beverage co-packers than almost anywhere, and that is the trap. Here is what the state's cost and compliance realities mean for your decision, and how to choose the right facility instead of just a nearby one.
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