RapidCPG Field Notes

Field-tested insight on beverage product development, co-packing, manufacturing, cost, and scaling:
the connections most brands miss until volume hits.

Manufacturing

How Beverage Manufacturing Actually Works

How Beverage Manufacturing Actually Works

Mathew Carden Manufacturing
Batching, treatment, filling, the quality hold, palletizing: here is what physically happens to your liquid between the loading dock and the shrink wrap, and where it is actually at risk.
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What Beverage Pilot Runs Actually Reveal

What Beverage Pilot Runs Actually Reveal

Mathew Carden Manufacturing, Product Development
Your formula tastes great at the bench. That tells you almost nothing about how it behaves on a real line. Here is what a beverage pilot run exposes before your launch budget is committed.
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Contract Beverage Bottling, Explained

Contract Beverage Bottling, Explained

Mathew Carden Co-Packers, Manufacturing
Bottler, co-packer, contract manufacturer: the terms get used interchangeably and they are not the same. Here is what contract beverage bottling actually covers, how a bottler differs from a full co-packer, what MOQs and cost really look like, and how to evaluate one.
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