Book a Working Strategy Session

for Your Beverage Brand

A free diagnostic call for beverage founders. Bring your toughest commercialization problem, whether it’s margins, your formula, a co-packer decision, or scale, and leave with a clear read before any contract.

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Watch First

A 90-Second Hello From Matt


Before you book, here’s what this call is, who it’s for, and how Matt can help.

Video coming soon

Book Your Strategy Session


Pick a time, then share a few details about your brand. It’s a free working call focused on your biggest commercialization risk, with no pitch and no obligation.

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Strategy Session

30 minutes
On Zoom

Select a Date and Time

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Brand or company name*
Are you the founder or decision-maker, or part of a team?*
Where are you right now?*
What's prompting this call? (Check all that apply.)*
Something else? Tell us more here (optional)
Is there a deadline or event driving this?*
What happens to the business if this is not solved in the next 90 days?*
What have you already tried?
What would a great outcome from working together look like?*
Have you set budget aside to fix this, or are you still scoping it out?*
Anything I should see before the call? Cost sheet, formula, or spec (optional)

Who You’ll Talk To


Matt Carden, founder of Rapid CPG, runs every strategy call himself. He trained at the Culinary Institute of America and spent years in beverage commercialization at Revive Drinks, Peet’s, Keurig, and Dr Pepper before starting the firm.

You’re working with the person who has seen your problem before, not a sales rep.


The Diagnosis Comes Before Any Contract


After working with hundreds of beverage brands, the same problems keep surfacing: the formula that only worked at small scale, the co-packer relationship that couldn’t carry the volume, the cost structure that locked margin out before anyone saw it. One conversation usually surfaces yours faster than you can describe it.

There’s no fee, no contract, and no obligation to work together after. The diagnostic happens in the call. The proof of that is below.

The Cost Find

He Found $97,000 In Our Formulas Before We Signed Anything

Situation: A multi-SKU craft beverage brand with ~$400K annual ingredient spend had been trying to reduce formulation cost for months, focused on their extract systems.

What changed: Before any contract, we sent a structured cost assessment identifying where the real cost concentration lived, not in the extracts, but in the juice architecture. We also flagged the one SKU that was already efficient and shouldn’t be touched.

What the founder preserved: Months of misdirected optimization effort, and ~$100K in annual liquid cost carried in the wrong part of the portfolio.

“He identified nearly $100,000 in annual cost we were carrying in the wrong part of our formulas — before we signed anything.”

— Founder, Multi-SKU Craft Beverage Brand

The Compliance Catch

He Was The Only Person In The Room Who’d Read The Compliance Rules

Situation: An early-stage beverage brand was being pressured by their co-packer to adopt a new manufacturing process. It seemed reasonable. The brand was a week away from saying yes.

What changed: We reviewed the compliance implications, held the position under pressure from both the founder and the co-packer, and worked with both parties until a compliant path was reached.

What the founder avoided: A regulatory exposure that would have surfaced after commitment, with a co-packer relationship already locked in around the wrong process.

“We were a week from saying yes to something that would have created a serious regulatory problem. Matt was the only one who’d actually read the compliance rules.”

— Founder, Early-Stage Beverage Brand

Here’s What You Walk Away With

✓  Clarity on where your biggest risks actually sit

✓  A read on what’s silently bleeding your cash

✓  A clear next decision, and which ones can wait

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Questions About the Call


A few things founders ask before they book.

Is the strategy session really free?
Yes. The first call is free, and the diagnostic value is delivered in the call itself, before any contract. There’s no obligation to work together after.
How long is the call?
Plan for about 30 to 45 minutes. The application is read beforehand, so the time goes straight to your situation instead of background.
What should I have ready?
If you have a current cost sheet, formula, or a PO you’re working toward, have it handy. You can attach it to your application. The more we can see, the more specific the call.
What happens after I submit the application?
You pick a time on the calendar as part of the form, and you’ll get a confirmation. Your answers are reviewed before you meet.
Is this a sales pitch?
No. It’s a working diagnostic call. If we can help, we’ll tell you exactly how. If we can’t, we’ll point you somewhere better.
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